Casper offers a wide range of high-quality bedding sets and linens, including mattresses and sheets, all crafted ethically in the USA. You can shop for Casper bedding online or find it in-store at retailers like Nordstrom, which offers free shipping and returns.
When they hired us to start link building, they had no existing links.
We set out to build an impressive, natural link profile to start building authority in a highly competitive niche.
After over a year of careful work for AirBase, they experienced a significant increase in organic traffic and are now ranking for a wide range of important keywords.
💡 Our Analysis and Strategy
Recognizing the intense competition in the industry, with industry giants like Glassdoor and Indeed.com, we faced a significant challenge ahead.
How we constructed Backlinks for the growth of this platform;
We established a robust foundation of homepage links through HARO and PR link building, aiming to provide the site with initial authority in Google’s perspective.
We shifted our focus to targeting a substantial number of websites related to careers, education, jobs, and human resources, concentrating solely on high-quality sites with exceptional metrics and strong relevance.
We created links to a diverse range of blog posts, never directly linking to commercial pages. This enabled us to maintain a natural link profile while significantly improving the performance of some commercially-oriented keywords.
The Output we got from
Building links takes time to see a noticeable impact, and it only works in conjunction with exceptionally useful content, which AirBase excelled at providing.
Organic traffic grew by 6235%.
The traffic value increased by 58,632%.
We increased the number of high-quality referring domains to competitive levels, earning links from over 1500 quality websites and raising the domain rating from a low DR 3 to a strong DR 53.
The Conclusions
This was one of our more demanding projects in recent times, mainly because the career and job market is highly competitive, with major players and websites that have been around for decades.
However, it demonstrates that if you can produce distinctive and insightful content, and complement it with highly relevant niche links, you can indeed become a contender in seemingly ‘saturated’ industries.
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